Your CRM provides you with the ability to validate email addresses prior to sending out messages, and in that way improve your email delivery rates.
There are several places in the CRM where you can perform the email validation. These include:
- Email validation from a Lead email field
- Email validation from the Quick Email popup
- Email validation in the Lead importer
Email Validation From a Lead Email Field
To validate an email from a Lead email field, enter an email address in the field and click on the Validate Email button shown next to the field:
If the email is successfully validated, then an Email is valid confirmation message will be shown in the top right corner, as shown in this image:
Additionally, a green icon will appear next to the email, indicating a valid email:
If the email is invalid, then an Email is invalid message will be shown:
A similar message will be shown if the email has been identified as a potential spam trap:
If an email has been found to be invalid, then a red icon will appear next to the email, indicating an invalid email:
If the email address cannot be validated using any of the available validation methods, then the below message will be shown:
If the email validation server is temporarily unavailable, then a Service Unavailable message will be shown:
Email Validation From the Quick Email Popup
To validate one or more emails from the Quick Email popup, click on the Validate button next to the Contact Email box:
Each email you entered will now be validated and the validation results will be shown below the Contact Email box.
To see an explanation of each result, hover over the question mark with your mouse for any of the validated emails:
Email Validation in the Lead Importer
Email validation can be performed automatically when you import leads into the CRM from a CSV file. For more information on importing leads into your CRM please see our Lead Importer article.
After you've uploaded your CSV file and selected the import defaults, you will need to map CSV columns to the corresponding Lead fields. If the field being mapped to is an email field, then you will find the Delete Invalid Emails checkbox in the field mapping options, as shown in the below image:
If you leave the checkbox selected and run your import, each email address in your CSV file will be validated. If an email is found to be invalid, it will not be imported in the CRM.
After your import is completed, the import report will show the number of emails that were found to be invalid:
To view the invalid emails, click on the Total Invalid Emails number (shown in the previous image) and a new report will pop up showing more information on the failed emails:
More Info: Manage Email Validation