Your sales office may require you to work or report on leads by certain criteria. Your CRM makes this task easier by grouping your leads with two powerful tools: Lead Campaigns and Lead Sources.  

You can add a Campaign or Source to your leads upon importing them to the system, or while creating a new lead in the CRM:

For more information on how to create a new lead campaign please see our Manage Lead Campaigns article. 

For more information on how to add a new lead source please see our Manage Lead Sources article.