The CRM's lead status states and triggers provide you with a great way for managing your sales processes, by progressing leads through a series of customizable status states.
Each status state typically calls for a specific action to be taken, such as making a follow-up call, setting up an appointment, sending a proposal etc.
Based on the status states you can also easily generate lead reports to help you manage your sales pipeline and forecasts.
In addition to setting up your status states, your CRM also enables you to set up status triggers which will automatically send email notifications when a lead's status is changed or when a lead stays in the same status state for a specific period of time.
With the automated email notifications, you can make sure that leads are being progressed in a timely fashion and your sales reps never miss a step.
More Info: Status States
More Info: Status Triggers