To create a new lead campaign, follow these steps:
1. Navigate to Manage > Administration > Leads > Campaigns and click the Add New Campaign button:
2. In the popup which appears enter the name of your campaign, select the appropriate Active status, and if needed assign the new campaign to one or more groups.
When finished, click Add and your new campaign will be created:
3. You may assign campaigns to individual leads using the Assigned Campaign widget on the lead: