You can create new Leads in Merchant Central using any of the following methods:
1. Create Button – Use the Create button in the main menu and select Lead.
2. Merchant Central Web Form – Submit leads via the web form. Learn more: An Introduction to Merchant Central Web Forms
3. Open API – Integrate directly using the Open API.
4. POST Token – Submit leads using a POST token. Learn more: Manage POST Token URLs
5. Lead Importer – Import multiple leads in bulk using the Lead Importer tool. Learn more: Lead Importer